Without further ado, our goal is to raise, at least, the amount of € 3,000 to pay, as I will tell you later, among other things: the edition, the design, the English translation, the printing, the cover design and home delivery for some countries of the novel The Lake of Fire. However, we want to raise a larger amount to bring the novel to more people in more places. It's ninety days to make this possible. Come with me and let's make this idea come true!

    Like every project in which you try to undertake, you need to have enough capital to materialize it, and a book does not escape the requirements necessary for its execution. For this reason, we have listed the steps to follow to get our book published, and thousands of people can read the incredible story that its pages contain.

    In order to this, we find:

1) Website:

In this stage of the process, it is required to create the web page of the novel with information of interest, in which the content is constantly updated with mention in the social networks. In this regard, it is necessary to purchase the domain, hire the hosting service, content planning (English-Spanish), structure, design, programming and airing the page.

    2) Editorial process. Self-Publishing process. (At this point I have an infographic that explains it perfectly):

3) Edition of the novel:

    This important task will be carried out by maestro Marcelo Di Marco (Argentina, 1957), in principle, in two fundamental stages when preparing a text: first, the structural correction, and then the correction of style.

(Image source: http://todosobretodo.com/wp-content/uploads/2017/02/Todo-Sobre-Taller-de-Corte-y-Corrección-por-Marcelo-di-Marco.jpg)

    According to the above, these stages are:

2.1. Structural correction: the editor will make a careful initial reading and comments at the macro level, in order to answer the following questions: does the text work?, does it have everything that it has to have?, does it have something left?, does it reach the reader in the way that it has to arrive, that is, does it produce the effect we are looking for? Is it in the correct order, or are there things that should go elsewhere?

(Image source: http://victorjsanz.es/de-que-hablamos-cuando-hablamos-de-corregir-una-novela)

2.2. Then we will pass to the delicate correction of style, in which we will review the syntax, if the words used are appropriate, or if there are better ones, if the ideas are expressed in a fully literary form... in short: what points to the text exploit the reader's senses, and get the most out of all the expressiveness of the English language.

  4) English translation: This is one of the most important items, since it will be in charge of a prestigious international company: Amazon, through its AmazonCrossing service, an editorial stamp that will be dedicated to translating and publishing foreign works translated into English.

  5) Layout:  

    The layout is the composition of a page, the combination of different elements. It is the way to occupy the space of the page plane (https://gasparbecerra.files.wordpress.com/2008/11/maquetacion1.pdf). (Image source: https://i.pinimg.com).

     6) Cover design: 

    Because we want you to experience the love at first sight, we have considered that the design of the cover is in charge of the designer team of 99designs (https://99designs.es or https://99designs.com, if you prefer see it in Spanish or English, respectively), who will have the opportunity to work on a canvas of 23 x 15.5 centimeters to make our novel captivate us at first glance, regardless of distance or place.

(Image source: http://www.psdgraphics.com/file/white-book.jpg).?

     In this platform, the development of the cover will be part of a design contest, in which a community of more than 1,128,000 designers can participate. From Berlin to Bombay, professional designers are going to brainstorm ideas for us. Then, they will send their proposals so that we can, day after day, see their designs, and so we can let them know if they are accomplishing our mission. After 7 days, we can choose the winner of the design contest, who will get the prize and we the total copyright on the cover that has been drawn.

    For this, it is necessary, at least, to have the amount of 399 dollars from the United States of America, which, with your help, we can cover from the moment we achieve the goal we have set ourselves: € 5,000. Waiting, of course, that we can raise much more.

7) Printing: 

    Getting the best impression of the novel is not a task that anyone can do, because it depends on you have in your hands a book that you can read. Therefore, and according to the budgets that we have evaluated, the production in a first edition of 1000 copies should be around the amount of € 5 per unit, which is equivalent to € 5,000.

8) Intellectual Property Registry: in accordance with international treaties and the legal system of each country, it is essential that the requirements established in the laws that govern the matter are met. This in order to protect our literary creation, without this means that we can not give it away. Therefore, it is necessary to hire the professional services of lawyers specializing in the matter, whose fees are around 500 euros.

9) ISBN code: It’s an international standardized code for books (International Standard Book Number). This code is a product identifier used by publishers, booksellers, online stores and other participants in the commercial chain for orders, listings, sales records and inventory control. The ISBN identifies both the owner and a specific title, its edition and its format.

    Any book that is available to the public, whether for sale or free, can be identified with an ISBN.

    With regard to the different media available, the way in which the content is presented and distributed is not important; but each different product format (such as rustic binding, EPUB, .Pdf, etc.) must be identified differently.

    The application for the ISBN code is requested in most cases by the publisher of the book, that is, the group, organization, company or individual responsible for launching the production of a publication. However, in our case it will be requested by me, the author of the book.

(Source: https://www.isbn-international.org/es/content/¿qué-es-un-isbn).

10) Marketing Plan: ?

      (Image source: https://aunmasdificiltodavia.es/wp-content/uploads/plan-de-marketing-digital-02.jpg).

    The marketing plan was developed by the advertising agency AxxMarketing, with the aim of achieving penetration in the world market of the Spanish and English word, through the use of off-line marketing. The stories for purposes, the plan will contain, in general terms, the following points:

1) Definition of the market

2) SWOT analysis.

3) Segmentation.

4) Fixing the objectives.

5) Definition of strategies.

6) Concretion of tactics.

7) Definition of controls.

11) Presentation: 

    Once we finish the publication process, it will be necessary to promote the launch of the novel both in social networks and web page, as in traditional media. This will allow a few weeks before, create the expectation and desire to have it, and you, with your contribution, will enjoy it before its release.

12) Marketing: 

    Since the work doesn’t end, we have taken the necessary precautions. At this point, we refer to the way in which we distribute the novels to bookstores, how we will present it and we’ll do the benchmarking, an issue that is essential to attract attention and sell the first print in a short time.

    From the above it is clear, how we will achieve our objectives: the first, to achieve the greatest support is our crowfunding campaign and, the second, the promotion of the book.

Campaign donating 5% of sales of the book: 

    We consider it essential that any investment and entrepreneurship initiative be part of a social work that gives a benefit to the community. For this reason, we have considered it pertinent to make a list of some of the existing foundations, so that you, the patrons, may choose through social networks the organization that you consider should be benefited. In this way, we will not only publish and sell a book, but help with its sales to a sector of the population that deserves to be part of our business.

    In our case, we are focused on donating to foundations that bet on the future of our children, who need it so much.

    Thanks again for taking the time to read me. See you soon.